AI Ads

AI ad management that scales beyond your team.

Most agencies optimise weekly. We built an AI loop that watches every account daily — kills losers, scales winners, generates new campaigns + creative variants in minutes.

A decade running paid taught us one thing: the team that iterates fastest wins. AI breaks the iteration ceiling. Our system reads your ad data, finds what's working, and ships new campaigns + creative overnight — at a pace no human team can match.

All services

How it runs

The agent sits between your signals and your actions.

arthat / ad-ops-control
Live
CAC vs last 30d
-0%
improving
ROAS this week
0×
+0.8 vs lw
Winning creatives
0 new
shipped today
Spend optimised
$0k/wk
Agent activity
last 12 min
  • 08:14Killed 3 ad sets in Meta — CPC drifted > 2× account avg
  • 08:16Scaled top ROAS ad set +30% (within daily cap)
  • 08:20OpenAIGenerated 6 new creative variants from prior winners
  • 08:24Launched 2 new test campaigns on Google Ads
  • 08:30SlackPosted weekly performance summary to #marketing

What we automate

Here’s what usually lives inside an engagement.

  • Daily performance analysis across Google Ads + Meta Ads accounts
  • Auto-killing of underperforming ad sets, audiences, and creatives
  • Auto-scaling of winning ad sets within budget guardrails
  • Generative creative variants tuned to prior winners (copy + image + video)
  • New campaign briefs + structures generated from performance signals
  • Cross-account learning — wins on one account lift every account we run

Audience

Who this is for

DTC founders running their own ads

You're spending 4 hrs/day in Ads Manager and still not iterating fast enough.

Marketing leads at 7–8 figure brands

You burn through agencies that bring no compounding learning across cycles.

Performance marketers ready to 10×

You need 30+ creative variants per week — no freelancer can keep up at that cadence.

Typical outcomes

What this changes

Live in production
30–50%

Median CAC reduction in 90 days

Live in production
Daily

Iteration cadence — vs weekly elsewhere

Live in production
0+

Creative variants generated per week

Live in production
24/7

Loop runs around the clock

Comparison

How we're different

Criterion
DIY / In-house
No-code tools
Arthat agents
Optimises across both Google + Meta accounts
Generates creative variants tuned to your winners
Iterates daily, not weekly
Cross-account learning — one win lifts all accounts
Reports tell you what to do next, not just what happened

Tool stack

Built on the tools you already use

We build on the tools your team already uses — no rip-and-replace.

OpenAIOpenAI
AnthropicAnthropic
GeminiGemini
MidjourneyMidjourney
Google SheetsGoogle Sheets
NotionNotion
SlackSlack

How we work

Four phases. Nothing hidden.

1. Audit

We connect your Google + Meta accounts and audit the last 6 months — winners, losers, missed opportunities, creative gaps.

2. Connect AI loop

We deploy the analysis + generation pipeline across your accounts. Your team reviews every change before launch in week one.

3. Auto-pilot

Once trust is built, the loop runs autonomously inside agreed spend caps and brand guardrails. Your team reviews exceptions, not every change.

4. Compounding

Wins compound across accounts and brands. Every dollar of spend trains the system; every week the loop gets sharper.

FAQ

Questions we get a lot

Stop running marketing the slow way.

Book a 30-minute discovery call. We’ll walk through what you’re trying to grow, what the AI playbook would look like for it, and what the engagement would cost — honestly.

See our work first