AI creative production, end to end.
Branding, ad creative, video, catalog imagery — generated, edited, and shipped from a brand system the AI keeps following. The visual long tail, automated.
Modern brands need more creative than any team can ship. We change the math by encoding your brand into a system the AI can follow — every ratio, every render, every cut comes out on-brand without re-briefing. We do the brand thinking and the art direction; AI handles the volume.
What we automate
Here’s what usually lives inside an engagement.
- Brand identity exploration — 50+ directions in a day
- Ad creative variants across every platform + ratio, on-brand by default
- Video creative — UGC-style, brand spots, product walks
- Catalog + lifestyle imagery — model walks, scenes, on-model product
- Social content systems tuned per platform (Instagram / LinkedIn / TikTok)
- Brand guidelines as a living spec the AI keeps following
How it runs
The agent sits between your signals and your actions.
arthat / creative-engineVoice, visual rules, reference library, generation prompts — the spec the AI follows
Notion
FigmaImagery, video, copy — produced from the system, on-brand by default
Midjourney
OpenAICuts, ratios, languages, voiceover — assembled per platform
ElevenLabsFinal assets in your DAM, ready to ship across paid, organic, OOH
DriveTypical outcomes
What this changes
More creative output per cycle
Brief → shippable asset turnaround
Of generated assets are on-brand
Every cycle, library + system get sharper
Audience
Who this is for
Brand teams shipping more than they can produce
You need 5× more creative variants this quarter and you can't grow the team to match.
DTC founders launching a category
Brand identity, ad creative, product imagery, packaging — all due before launch and budget is finite.
Studio leads automating the long tail
Your senior team should art-direct. AI should handle the next 200 ratios.
Tool stack
Built on the tools you already use
We build on the tools your team already uses — no rip-and-replace.
OpenAI
AnthropicMidjourney
Stability AIFigmaNotionGoogle DriveComparison
How we're different
How we work
Four phases. Nothing hidden.
We capture your voice, visual direction, target audiences. The output of this phase is a system the AI can follow.
Brand guideline + generation prompts + reference library. The AI now knows what 'on-brand' looks like.
Whichever asset you need — video, branding, product imagery — generated on the system. Volume on demand.
Performance data feeds future briefs. The library grows. Every cycle is sharper than the last.
Proof
Work we've shipped
FAQ
Questions we get a lot
Specialty AI services
Looking for something more specific?
Each of these is a focused engagement under the creative production, on autopilot umbrella — same delivery model, narrower scope, dedicated landing.
Ready to automate the work that’s slowing you down?
Book a 30-minute discovery call. We’ll listen, scope, and tell you honestly whether AI is the right tool for the job.