E-commerce stores wired to the entire AI marketing stack.
Custom or Shopify storefronts, designed to convert, plugged into AI catalog imagery, AI ads, AI support — so the whole growth machine runs without scaling your team.
An e-commerce store isn't just a storefront — it's the centre of a much bigger growth system. We build the store and wire it into the AI stack: catalog visuals generated automatically, ads optimised daily, support triaged by an agent. The whole operation compounds with one team.
What we automate
Here’s what usually lives inside an engagement.
- Custom Shopify themes — performance-tuned, conversion-led
- Headless Shopify or full-custom builds for complex requirements
- Wired to AI catalog (auto-rendered imagery for new SKUs)
- Wired to AI ads (paid loop optimising your account daily)
- Wired to AI support (WhatsApp + chat triage on day one)
- Subscriptions, bundles, gifting, regional pricing — productised
How it runs
The agent sits between your signals and your actions.
arthat / commerce-stackShopify (custom theme) or headless. Performance-tuned, conversion-led.
GitHub
FigmaAuto-rendered imagery for new SKUs — model walks, lifestyle, OOH
Midjourney
DrivePaid loop optimising Google + Meta + TikTok daily, generating creative variants
OpenAI
SlackWhatsApp + chat triage; pre-purchase questions, returns, order status
Claude
GmailTypical outcomes
What this changes
Storefront live for typical scope
Catalog cost vs traditional shoots
Ad iteration cadence post-launch
Of code + assets are yours
Audience
Who this is for
DTC founders launching a new brand
You want the storefront, the ads, the catalog, and the support sorted from day one — not stitched together later.
Existing Shopify brands hitting a ceiling
Your team is maxed out and growth requires more headcount you can't afford.
Wholesale brands going DTC
You sell into retail but want a direct channel — without staffing up a new team.
Tool stack
Built on the tools you already use
We build on the tools your team already uses — no rip-and-replace.
Comparison
How we're different
How we work
Four phases. Nothing hidden.
We audit your current store (or specs for a new one), map the AI integrations, scope the build.
Figma-first. Every key page (PLP, PDP, cart, checkout, account) designed and approved.
Storefront built; AI catalog, ads, and support wired in parallel. Weekly staging demos.
Migration from existing platform (if any), redirect map, launch checklist, post-launch monitoring.
Proof
Work we've shipped
FAQ
Questions we get a lot
Stop running marketing the slow way.
Book a 30-minute discovery call. We’ll walk through what you’re trying to grow, what the AI playbook would look like for it, and what the engagement would cost — honestly.