AI video production for the brands moving fastest.
Generative AI video creative — UGC-style ads, brand spots, product demos, platform-native ratios — produced in hours instead of weeks.
Video used to mean a shoot, an agency, and a six-week timeline. With AI you brief a concept and ship variants the same day. We run that pipeline end-to-end — script, storyboard, generate, edit, ship — so your test cycle on video matches your test cycle on static.
How it runs
The agent sits between your signals and your actions.
arthat / video-pipeline- 01
Brief & voice
Brand voice, product specs, target audience, and the test variables we want to learn from this drop.
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Notion - 02
Concept board
AI proposes 6–10 concepts with mood, script, scene-by-scene breakdown. You greenlight which ones to render.
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Claude
OpenAI - 03
Generate footage
Talent, product-in-scene, b-roll generated by Sora / Veo / Runway / Pika. We pick per-shot whichever model performs best.
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Midjourney - 04
Edit & finish
Cuts assembled per platform ratio. Voiceover, captions, music, brand bumper — all synced from one master.
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ElevenLabs - 05
Ship & measure
Cuts deployed to ad accounts. Performance data flows back into next week's concept board.
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Drive
How we work
Four phases. Nothing hidden.
We capture your brand voice, products, target audiences, and the scenarios you want to test.
AI proposes 6–10 concepts with mood + script + scene breakdown. You approve the ones to ship.
Concepts become finished videos in hours — talent, product placement, voiceover, captions, platform ratios.
Cuts go live; performance data feeds the next week's concept board automatically.
What we automate
Here’s what usually lives inside an engagement.
- Script + storyboard generation from your brief
- AI-generated talent (UGC-style creators) on demand
- Product-in-scene video — the model wears, holds, demos your product
- Platform-native ratios (9:16, 1:1, 16:9) cut from one master
- Voiceover synthesis + auto-subtitled multi-language exports
- Weekly creative drops tuned to last week's performance signals
Typical outcomes
What this changes
More video variants per month
Median brief → shippable cut
Languages auto-localised per cut
Creative drops tuned to last week's data
Audience
Who this is for
DTC brands testing video at scale
Your last 12 video ads took 3 months and felt like a single bet — you can't tell what worked.
Performance creatives shipping for paid
You need 5–10 fresh hooks a week and a shoot is too slow.
Founders launching product lines
Six SKUs, six product videos — you'd rather not hire a film crew six times.
Tool stack
Built on the tools you already use
We build on the tools your team already uses — no rip-and-replace.
OpenAIAnthropicMidjourneyGoogle DriveNotionComparison
How we're different
Proof
Work we've shipped
FAQ
Questions we get a lot
Stop running marketing the slow way.
Book a 30-minute discovery call. We’ll walk through what you’re trying to grow, what the AI playbook would look like for it, and what the engagement would cost — honestly.